Her famous and influential essay on typography "The Crystal Goblet" was first delivered as a speech, called "Printing Should Be Invisible," given to the British Typographers' Guild at the St Bride Institute in London, on October 7, 1930. The essay calls for increased clarity in printing and typography. It has has since been reprinted many times and is a touchstone for the concept of "clear" typography and the straightforward presentation of content. Throughout the essay, Warde argues for the discipline and humility required to create quietly set, "transparent" book pages. Read more on Beatrice Warde here.
|This Is a Printing Office, by Beatrice Warde, 1932.|